With so many individual components contributing to the development and construction of a website, it can be incredibly easy to find yourself getting a little pedantic when it comes to the aesthetics of your design. While this mindset will help you to create a design that perfectly reflects the style and ethos of your brand, it is important to remember that your website needs to be about so much more than its visual appeal.

With more than one billion live websites, you need to know that your audiences are going to want to interact with your website specifically. Functionality is crucial to delivering a solid user experience and here are a few ways in which you can make that happen.

Consistency Is Key

As your most important digital asset; your website should look and feel like it could only belong to your brand. This means developing a sense of consistency throughout each individual component, from your navigation menu to your choice of colours and style of imagery. As this Augusta Press article explains, consistency will help your audience relate to your brand, and so you should aim to ensure that every page of your website feels cohesive and instantly recognizable as part of your brand even when your logo is obscured from view.


Keep Things Simple

Presenting every key piece of information to your audience in an accessible and easy to digest way is something of a fine art, and if you aren’t quite sure how best to approach your design, working with a professional web development company in London, such as https://www.redsnapper.net, could be the ideal solution.

Helping you to refine everything from fonts and colours to layouts and imagery, design professionals understand how to work with your team to create a final product that will appeal to your unique target audience and feel in keeping with the ethos of your brand.

Design for Your Audience

Gaining a comprehensive understanding of your audience will help you to determine how they want to interact with your website. This knowledge will inform every design choice that you make during the development process. However, it is still important to have a period of user testing to help you to identify any refinements that could be made to improve their overall user experience.