To know what an anti counterfeit label refers to and what its uses are, it is first essential to understand what counterfeit products are. The problem that is posed by counterfeit products is not new, rather, it has been prevalent for a long. These items, referred to as counterfeit products, can cause much harm to the value of the brand and how the brand is welcomed by people and can also give economic losses. In the fields such as pharmaceuticals, cosmetics, etc., brand owners should maintain utmost caution while handling such delicate products.
More about the counterfeit products
To understand the concept of counterfeit products more, it is essential to understand that these can even cause much harm to the customers. For example, when the customer buys a fake product, it can contain various harmful elements that can affect their health or skin and result in fatalities. These may seem quite natural, which may entice the customers and trap them into the falsities.
The risks are pretty huge, and so are the solutions for it. It is essential to be aware of the measures taken to prevent such products.
How can this be defended?
Numerous organizations have adopted numerous techniques to keep such mishaps at bay and to save their brand reputation. However, not all of them have been fruitful. The most important and the most trustworthy solution for preventing counterfeit products is the use of anti counterfeit label or packaging. These are also referred to as the first line of defense.
The process of anti-counterfeiting should consider a few steps to ensure safety. These steps are as follows:-
- It should be a part of a whole packaging approach and not an individual entity.
- It should be made in keeping view or considering the brand’s needs and the products.
Two most famous approaches have been taken towards counterfeiting. These two approaches are as follows:-
- Overt features or overt security refers to the consumers’ pretty visible or noticeable things. For example, a brand creates its hologram or picture of some unique symbol to the brand and is quite difficult to copy.
- Covert features or covert security is the elements that are even hidden from the shoppers. These are specifically to trace or track the products. It ensures that the product does not fall out or is left out of the designated supply chain.